Blink Mortgage

Blink was originally part of Finmo, a North American Fintech, with an aim to bring all digital mortgages to the Canadian market.

Blink was the public facing mortgage business alongside Finmo, but now exists as a standalone business in its own right. I worked with them to establish a visual identity, overhaul the UX of their calculators and other tools, and helped them to understand the different flows different user types will follow.

I produced a range of flows to illustrate visually how different users approach the site

A whole range of visual styles were explored after the initial wireframing and planning




Q1 '19

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