Blink Mortgage

Blink are part of Finmo, a North American Fintech, with an aim to bring all digital mortgages to the Canadian market.

Blink is the public facing mortgage brand used by Finmo. I have worked with them to establish a visual identity for them, overhaul the UX of their calculators and other tools, and helped them to understand the different flows different user types will follow.

I produced a range of flows to illustrate visually how different users approach the site

A whole range of visual styles were explored after the initial wireframing and planning

Agency

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When

Q1 '19

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